15 Inspiring Brands or Personalities Worth Emulating - Personal Branding Blog - Stand Out In Your Career

15 Inspiring Brands or Personalities Worth Emulating - Personal Branding Blog - Stand Out In Your Career The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the worlds most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Elon Musk Elon Musk is Tesla. He conveys the same core concepts as his brand at all times. Whether youre reading his personal Twitter or Teslas brand-owned platforms, you can see that the organization is focused on their key messages: cutting edge tech, environmental responsibility, forward-thinking practical political strategy. Any brand can borrow and benefit from that example of pure focus. Brennan White, Cortex 2. Taco Bell What I admire about Taco Bell is the way its wildly succeeded at getting customers engaged in its social media campaigns. The company introduced an innovative set of emojis that made it easy for customers to post their own content to social media pages. Taco Bell has figured out how to recruit customers to help with marketing, which creates lots of viral campaigns. Kalin Kassabov, ProTexting 3. Neil Patel Neil Patel has so much ownership of knowledge when it comes to the digital marketing space, hes basically become a pseudo-celebrity among young marketing professionals. Look how he demonstrates thought leadership in the content he creates. Its never fluff. Hes always creating value. Nicole Munoz, Start Ranking Now 4. Michael Kors Michael Kors has done a great job with branding. Theyve managed to combine their product with thoughts and images to put forth the idea that their product is associated with aspirational concepts. It has really pushed them forward in their niche, which is quite admirable. Andrew Schrage, Money Crashers Personal Finance 5. Jeff Weiner Jeff Weiners authenticity has been a beacon of how brands and individuals should craft their personal brand. Jeff stays active on social media and shares true experiential content about his life and his career. Watching Jeffs authentic approach and following his style should help others craft a relatable brand that the public can identify with. Marcela De Vivo, Brilliance 6. Gary Vaynerchuk Gary Vaynerchuk puts his entire entrepreneurial journey out there, via social media and his daily vlog. He isnt using things like fancy cars and stacks of cash to attract his audience. Hes showing firsthand that putting in the work is the gateway to success. The market is saturated with fake entrepreneurs trying to lure people in with flashy objects. Vaynerchuks approach is authentic. Jonathan Long, LAWYE.RS 7. Steve Jobs While Steve Jobs may be long passed, his approach to branding and design, and his commitment to his company and its hardware and software platforms, is nearly unrivaled. Steve put the product first, sometimes before the consumer, believing he knew, even when he didnt, what the consumer wanted. This strategy led to Apples best years, and his tactics, while harsh, were often successful. Blair Thomas, eMerchantBroker 8. Ellen DeGeneres Ellen DeGeneres has a great personal brand that is centered around humor and being a good person. We can all learn from her how to not take ourselves so seriously and create a greater vision for our businesses that help other people. Jared Atchison, WPForms 9. Supreme The clothing brand Supreme has used scarcity as its core branding strategy, attracting celebrities to endorse the product (Supreme has never paid for a celebrity endorsement) because the product is so exclusive and hard to access. As a result, they landed a collection with Louis Vuitton, a global brand who wanted in. Consider small product runs to generate hype around your brand. Diego Orjuela, Cables Sensors 10. Oliver Reichenstein Im constantly impressed by Oliver Reichenstein, a founder of iA inc., a design consultancy. iA uses a mix of branding techniques: great work, deeply thought-out content and popular conference talks, plus sidelines like the popular iA Writer app. iA eschews almost all the bells and whistles of modern online branding and focuses on the fundamentals: great work and truly influential content. Vik Patel, Future Hosting 11. Dave Portnoy The Stool Presidente has done such a brilliant job of creating a persona that has made him loved by millions. This in turn has driven the wildly popular Barstool brand. He found a way to appeal to the common man in a way not many brands have yet realized. Hes created an army of sports fans by making them feel a part of something. Brick by brick, he branded Barstool to salt-of-the-earth people. Scott Kacmarski, Reps Direct 12. Andy Frisella Andy Frisella is a 100 percent straight shooter who tells things exactly how they should be told, regardless of feelings or political correctness. He leads by example in all aspects of life and is an all around kick-ass human. He has built an amazing company and provides a ton of value on his social media and podcast, The MFCEO. He truly did start from the bottom and has worked his way to get to the top. Jason Applebaum, Egear Media 13. Kevin Winston Kevin Winston has been a mainstay in LA for over a decade, leading the largest digital networking group in Los Angeles, DigitalLA. Hes also the creator of Silicon Beach Fest. Kevins consistent and unique personal brand, combined with his penchant for red, makes him quite a magnetic personality in a sea of sameness. Kevin is always wearing red. Always. Red is Kevin Winston and Kevin Winston is red. Robby Berthume, Bull Beard 14. Pat Flynn Pat Flynn branded himself as the crash-test dummy of online entrepreneurship. He observed what was going on in the internet marketing space when he first got started, and decided to take things in a new direction. Instead of hiding behind the anonymity of a blog or website, he embraced transparency. And, he’s done quite well for himself. Erik Bullen, MageMail 15. Grant Cardone Uncle G has a strong following because his message is raw and real. He tells you things that you dont hear much on social media, and shows you examples through his life. The man changed my thoughts on sales, money, investment and life. I think a lot can be learned from how he approaches his personal branding on social media, Grant Cardone TV and books. Richard Fong, Bliss Drive